Blogging has long been viewed as a staple in the world of content marketing. That isn't likely to change soon. Publishing blog posts is relatively inexpensive, with a low barrier of entry, and is one of the simplest ways to drive traffic to your website.
But generating clear results through this tactic can prove tricky. As the Web continues to swell with more and more content, gaining visibility grows tougher. Not so long ago, it was uncommon for a business to host a regularly updated blog; now, most have one (if not more). And too often, the strategies around these content outposts are thin and flimsy.
What does a successful blog look like? Instead of rehashing the same old best practices, we'll point you to some examples of strategic blogging that drive revenue. Additionally, our roundup will cover mistakes you might be overlooking, quick tips to enhance your blog posts, noteworthy content marketing trends, and more.
It's time to unleash the power of the blog.
1. 5 Prime Examples Of Brands Who Use Their Blogs To Increase Business
Whether your goal is driving leads, sales, or traffic, these five case studies via Zac Johnson can serve as inspiration for a blogging approach that boosts the bottom line.
2. One Ridiculously Easy Way to Enhance the Power of Your Blog Posts
Most marketers recognize that internal linking is a crucial component of optimizing content for search engines, but many of us aren't strategic enough in the way we do it. At Copyblogger, Stefanie Flaxman shares tips for executing in an effective way that doesn't disrupt the reader's experience.
3. 5 Easy-to-Miss SEO Mistakes Blogs Make
Sticking to the subject of blogging SEO, here are five common missteps that could be hurting your rankings, along with insights on how to correct them, from Kristopher Jones.
4. B2B SEO in 2017
What are the most important trends in our current B2B search landscape? You'll find plenty in these slides from Rand Fishkin:
Source: What's Trending: The Power of Strategic Blogging in Action | LinkedIn Marketing Blog
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