Social media is a ubiquitous force in our society. It has evolved from a source of entertainment and a place to connect with friends and family to a trusted source of information that has the power to shape consumers' perceptions, influence their ideas and affect their behavior.
Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best.
For credit unions, future success hinges on the ability to build long-term connections. This can be achieved through various marketing tools, including blogging and social media outreach, that independently are effective but, when combined, have an even more powerful impact. Compelling content combined with thoughtful outreach is the key to effectively engaging members, connecting with the community and, perhaps most importantly, attracting the next generation of account holders.
1. Attracting an Audience
Blogging is an effective way to develop and deliver content, capture an audience and, in turn, fuel future social media outreach. The challenge for many credit union marketers is cutting through the noise in today's environment where consumers are inundated with information. Readers are more likely to engage with blogs that are visually appealing, and there is a growing trend amongst successful bloggers to use more graphical content. Incorporating infographics, high resolution images and interesting design elements will help capture the reader's attention. Clever headlines are increasingly important and tools like BuzzSumo can help rate and develop effective titles.
continue reading »Source: PR Insight: Blogs are the building blocks of social media
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