#Twitter Betting On #Video To Increase Ad Revenue

Twitter Betting On Video To Increase Ad Revenue Twitter missed its first quarter revenue estimates badly and blamed big-brand advertisers for not increasing their spending as fast as expected. For investors, this news was unsettling, but the micro-blogging firm is assuring them that video will be its ... read moreWill Twitter Inc's Bet On Video Help TWTR Stock? Twitter Inc (TWTR ... Last year, the micro-blogging giant launched video ads that began rolling (while muted) as users scroll through their timelines. Ad revenue jumped 57% in the first quarter, Facebook said on Wednesday. Facebook's Sheryl Sandberg ... read more

As Online Advertisers Look to Video, Twitter Bets its Future: WSJ Twitter is hoping that the combination of major broadcasts and ad targeting will revive its sagging fortunes. In fact, it's betting the company ... buoyed by a combination of video and advanced targeting. Twitter's revenue growth is predicted to shrink ... read moreTwitter Whiffs on Q1 Revenue Target Despite 37 Percent Ad Sales Growth Salmon pointed to Facebook's major push into Twitter's core strength of "live", most recently with a live video streaming feature ... losing in its first quarter past year. Advertising revenue was $531m, an increase of 37% year over year. read moreTwitter gains in users aren't enough to spur advertising growth That's only a 1.6% increase ... Twitter said on Tuesday its users were spending more time watching and sharing video, but added that advertisers' budgets had not yet shifted from legacy advertising products such as promoted tweets. Its second-quarter ... read moreTwitter misses expectation on revenue but adds millions more users He also noted that some advertisers have started paying for video ... Twitter from TV budgets - pools of money that traditionally tend to be much bigger than budgets for social media advertising. Advertising revenue totalled $531 million Dollars, an ... read moreTwitter, Inc. Earnings: Revenue Growth Is Lagging During the first quarter, Twitter gained a respectable increase ... ad products - including auto-play video, app installs and direct response - "attracted greater demand than that of legacy Promoted Tweets, thereby cannibalizing previously housed revenue ... read moreTwitter plummets on revenue, outlook miss Once again, nearly all of Twitter's revenue during the last quarter came from advertising, totaling $531 million, an increase of 37 percent year-over ... "We've made DMs richer this quarter with the addition of video and GIFs and we're going to continue ... read moreTwitter Stock Plunges After Social Network Misses Revenue Estimates But Twitter's Q1 revenue ... and sharing video, but added that advertisers' budgets had not yet shifted from legacy advertising products such as promoted tweets. "To see them admitting they are having problems getting brand advertisers to increase their ... read moreTwitter Shares Plunge After Company Misses Revenue Estimates Twitter said revenue for the second quarter would be between $590 million and $610 million, much lower than the $678 million analysts expected. "Revenue came in at the low end of our guidance range, as brand marketers did not increase spend as quickly as ... read more

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Source: #Twitter Betting On #Video To Increase Ad Revenue