Twitter to become more accessible for non signed-in visitors

Dive Brief:

Twitter is rolling out a new homepage timeline which gives non-signed in mobile visitors across 23 countries a similar user experience to that of logged-in users.

The news comes a week after Twitter saw a shake up in the c-suite and it's stock plunge amid struggles to lure new users.

The micro-blogging site is also offering its updated homepage which is more welcoming for non-signed users to a wide range of countries. The updated homepage previously was only available in the U.S. and Japan. 

Dive Insight:

Twitter is at a branding crossroads. It has focused on features such as Moments to make the user experience more accessible to brand new users. Though Twitter has not said whether it will be including advertising on its newly-designed homepage, it doesn't seem like a longshot. The micro-blogging social network announced Promoted Moments, the ad companion to Moments, shortly after Moments' release. 

"We're passionate about bringing you the best conversations, news, and stories as they happen around the world. This is the next step towards that vision," Product Manager Paul Lambert wrote in a blog post about the news.

In other Twitter news, for the Super Bowl Pepsi and Anheuser-Busch are running campaigns with custom branded emojis for what Adweek reports come at a seven-figure price.

Advertisers have not shied away from Twitter. It offers brands a real-time forum to communicate with target audiences, and as evident by the recent slew of product updates, Twitter seems to be focused on growing its stalling user base both to please investors and also advertisers.

Recommended Reading

Twitter: Bringing Tweets to more people around the worldTechCrunch: Twitter Starts Taking Its Logged-Out Users SeriouslyAdweek: Twitter's Branded Emojis Come With a Million-Dollar Commitment

Source: Twitter to become more accessible for non signed-in visitors