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With the Democratic primary basically over, I want to step back a bit and explain the big-picture reason that I never warmed up to Bernie Sanders. It's not so much that he's all that far to my left, nor that he's been pretty skimpy on details about all the programs he proposes. That's hardly uncommon in presidential campaigns. Rather, it's the fact that I think he's basically running a con, and one with the potential to cause distinct damage to the progressive cause.
emphasis added
Before anyone goes nuclear, take a look at what Drum has to say. He's referring to Sanders' call for a revolution, with the implicit promise that he can make it happen. Drum isn't complaining about what Sanders wants to do; his issue is that we are just not going to have a revolution with the economy where it is, and to promise one is a bridge too far.
Drum sees two really revolutionary events in America. One was the lead up culminating in the Civil War and the destruction of the Southern slave economy. The second was the Great Depression in which the entire economy collapsed, leading to the reforms FDR was able to enact. Drum's point is that we are not in great shape, but we are not near enough to the levels of stress and disruption that triggered those two phase changes in America to expect comparable amounts of change this time around. Not yet at least...
Like it or not, you don't build a revolution on top of an economy like this. Period. If you want to get anything done, you're going to have to do it the old-fashioned way: through the slow boring of hard wood.
Why do I care about this? Because if you want to make a difference in this country, you need to be prepared for a very long, very frustrating slog. You have to buy off interest groups, compromise your ideals, and settle for half loaves—all the things that Bernie disdains as part of the corrupt mainstream establishment. In place of this he promises his followers we can get everything we want via a revolution that's never going to happen. And when that revolution inevitably fails, where do all his impressionable young followers go? Do they join up with the corrupt establishment and commit themselves to the slow boring of hard wood? Or do they give up?
I don't know, but my fear is that some of them will do the latter. And that's a damn shame. They've been conned by a guy who should know better, the same way dieters get conned by late-night miracle diets. When it doesn't work, they throw in the towel.
emphasis added
Read the whole thing — then read Drum's follow-up: In Which I Respond to My Critics About the Bernie Revolution.
A couple of days ago I wrote a post criticizing Bernie Sanders for basing his campaign on a promised revolution that never had the slightest chance of happening. A lot of people didn't like it, which is hardly a surprise. What is a surprise is how polarizing the response was. My Twitter feed was split almost perfectly in half, and nearly every response fell into one of two categories:
There was almost literally nothing in between. Either fulsome praise or utter contempt. I need to think some more before I figure out what to make of this: It's dangerous to assume Twitter reflects the larger progressive community, but it might be equally dangerous to write it off as meaningless. It certainly seems to suggest an even stronger chasm in the Democratic Party than I might have suspected, and possibly more trouble down the road if it also reflects a stronger loathing of Hillary among white millennials than I've previously suspected. But I'm not sure.
emphasis added
Bernie Sanders may have served to crystallize much of the generalized dissatisfaction on the left with the status quo. Has he created a group that is now committed to rejecting anything less than what he promised, or will the people drawn to Sanders temper their aspirations for what they can get now, and keep working for more? The answer to that is of no small interest.
Drum breaks the responses to his piece into a number of categories, and discusses one response that argues that things may not be as polarized as the reaction suggests.
...Greg Sargent makes a perfectly reasonable criticism of my position. My fear is that having been promised a revolution, Bernie supporters will become disgusted and cynical when Hillary Clinton and the establishment win yet again and the revolution doesn't happen. Sargent argues not only that it's useful to have someone like Bernie delivering a "jolt" to the political system, but that he might have permanently invigorated a new cohort of voters.
Drum is NOT hostile to what Sanders is calling for, just the way he's wrapped it in a call for revolution.
Finally, for the record, here's where I agree and disagree with Bernie's main campaign points. None of this will be new to regular readers, but others might be interested:
• Income inequality: Total agreement. I've written endlessly about this. Rising inequality is a cultural and economic cancer on a lot of different levels.
• Universal health care: Total agreement. I think it will take a while to get there from where we are now, but if I could snap my fingers and import France's health care system today, I'd do it.
•Breaking up big banks: I agree with the sentiment here, but I don't think it's the best way of reining in the finance system. I prefer focusing on leverage: increasing capital requirements significantly; increasing crude leverage requirements; and increasing both of these things more for bigger banks. This makes banks safer in the first place; it gives them an incentive not to grow too large; and it reduces the damage if they fail anyway. (This, by the way, has been our main response to the financial crisis via Basel III and Fed rulemaking. It's been a good step, but it would be better if it had been about twice as big.)
• Free college: I'm ambivalent about this. These days, college benefits the upper middle class much more than the working class. On the other hand, the nation benefits as a whole from making college as accessible as possible. Beyond that, this is mostly a state issue, not one that can be easily solved at a national level. Generally speaking, I'd like to see college debt levels drop by a lot, but I'm not quite sure what the best way to do that is.
• Raising taxes on the rich: I'm generally in favor of this, though not necessarily in exactly the way Bernie proposes. More broadly, though, I think liberals should accept that if we want big programs that significantly reduce inequality—and we should—it's going to require higher taxes on everyone. The rich can certainly do more, especially given their stupendous income increases since the Reagan era, but they can't do it all.
• Military intervention: Bernie hasn't really been very specific on this, but he's generally skeptical of overseas wars. I agree with him entirely about this. It's my biggest concern with a Hillary Clinton presidency.
I've probably left some important stuff out, but those are the big ticket items. Take them for what they're worth.
Read the whole other thing as well. Kevin Drum is talking about stuff that is going to be important going forward. The Clinton campaign is going to have to accommodate Sanders and his supporters — and vice versa. Maybe we can't get a revolution, but a wave election would be a good start — maximum turnout for Team Blue all the way down the ballot.
It would be even better if Team Blue could count on continued turnout for all of the off-year elections as well, which are just as important — maybe even more important for the long term. Sanders seems to be signaling that he gets it — that he may not get the nomination or a revolution, but keeping Team Blue moving forward in the right direction is still worth fighting for.
Guy Kawasaki, one time Apple Evangelist, discussed what it was like to compete with Microsoft back in the day. As best as I can recall, he compared to this: Imagine your head in a vise. Imagine tightening it as hard as you can stand. Then imagine tightening it even more. That's what it's like to compete with Microsoft.
And also what it's like to go against the status quo. Changing the status quo is not for the faint of heart; revolutions do not happen overnight, however it seems. But it's not only about Team Blue. If Donald J. Trump succeeds in fracturing the Republican party, and/or it is thoroughly rejected at the ballot box, Team Red is going to be experiencing a revolution of its own — or perhaps devolution is a more accurate term.
Interesting times ahead.
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However, Twitter said "Magic Recs" would send recommendations through push notifications.
"@MagicRecs is no longer regularly sending recommendations through Direct Message. Recommendations that were previously shared via Direct Message are now delivered via push notification," a Twitter spokesperson was quoted as saying.
"Mag ic Recs" was launched in 2013 and the push notifications -- alerts that are not tweets but appear in the notifications tab on mobile -- were first activated some months later.
This could be another blow to the company as at a time when bots are starting to become a thing, "Magic Recs" bot is being retired.
"Magic Recs" was a bot that worked when some have flopped. Magic Recs was accurate in predicting interesting accounts to follow and tweets to watch, the report said.
On Friday, the micro-blogging website was re-categorised under the "news" section of the App Store rather than " social networking".
The change was due to the fact that Twitter, which was famous for real time news feeds and events, was preferred less when it came to keeping in touch with friends.
The company reported a sharp fall in shares -- about 12%-- after the micro-blogging website, which managed to add 5 million people to take its monthly active user base to 310 million, missed the first quarter revenue estimates this week.
The company posted $595 million revenue in the first quarter ending March 31. It was up 36% from $435.9 million in the same quarter last year but missed the $607.9 million expected on average among analysts, Forbes reported.
Twitter CEO Jack Dorsey said that "we remain focused on improving our service to make it fast, simple and easy to use".
Twitter has predicted revenue for the second quarter between $590 million and $610 million -- much lower than the $678 million analysts expected.Twitter's stock has fallen over 20% this year amid sluggish growth.
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Sponsored Post EtiquetteWhen you do publish sponsored posts, keep a few things in mind:
For product reviews, the principle remains the same. Whether you receive a free product or you return it after the review, let your readers know; and make sure you write a truly objective review.
As Warren Buffett once said – "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Keep this in mind when handling sponsored posts.
Blogging and Content CreationAt the end of the day, excellent content is what your readers want. It's what keeps them coming back for more. While content alone won't earn you traffic and exposure, it facilitates the process and makes the job of marketing your blog or website significantly easier.
Think about how much easier it will be for readers – other bloggers, even – to link your content as reference guides. Having shareable content isn't enough. And even if you don't always know how and where you earn a link, but developing top quality content and then executing a strong outreach program is a great way of maximizing your chances.
Structuring Your Social Shares and UpdatesSharing your posts on social media is a must if you want to increase exposure and reach, and grow your readership. One habit you need to get rid of, however, is sharing without tweaking the title of your post.
The post title is one of your most valuable post assests, as it gives your followers an idea about the content. When you re-share your post, simply changing the "title" can add to your appeal to new readers. If you're stumped on how to switch it up, try the following tactics:
Simply put, repeatedly sharing your updates and posts with the same title isn't going to draw in new readers. However, re-sharing with a different title each time will help you connect with a new and different audience.
Sending Too Many Emails to SubscribersSo you've managed to build a decent email list, but have you analyzed how many emails you send your subscribers a day, week or month? And what is the content of those emails?
If you send your email subscribers too many emails, they will get annoyed and unsubscribed. Send them an email too infrequently and they lose interest, forget your website, who you are and eventually unsubscribe. So what's the happy medium? Every niche is different, but at the very least, you don't need to send readers multiple emails about the same thing – a free webinar or eBook.
If you regularly commit any of these bad blogging habits, it may be time to develop quality guidelines for yourself and anyone else who works on your website because they just may be keeping you from reaching your blog's full potential.
What are some other blogging habits that are holding you back from reaching your goals?
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Sonam Kapoor to launch her own app
Our very own fashionista Sonam Kapoor is scheduled to make an announcement today.
Sonam took it to micro-blogging site Twitter to share the news as tweeted the link of her app.
The most significant feature of the app is its live stream feature, which will allow the Neerja actress to connect with her "tribe". Sonam's App is available on iTunes App Store and the Google Play Store. But believe Sonam Kapoor, it won't be just another app, Sonam Kapoor the app will be one of the best thing you may tumble upon in your own. "I don't like the word fan", says Sonam, "I don't think there are fans anymore in this world". Functions in the App include "in the moment" fan experiences like real-time live streaming, exclusive content, talent-fan chats, competitions, App-only merchandise, messaging, and social media aggregation.
The daughter of acclaimed Bollywood actress Anil Kapoor also said that her fans will be able to stay in contact with her even during times when she is busy with the shooting schedules of her films.
Founder and CEO of Disciple Media, Benji Vaughan, adds, "Sonam is a hugely exciting addition to our growing partner portfolio".
New Zealand central bank keeps cash rate unchanged at 2.25 percentKaren Tatterson, an Auckland mortgage broker with Loan Market, said she had expected the official cash rate to stay the same. The New Zealand dollar dipped lower immediately ahead of the announcement before spiking higher as rates were left on hold.
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1. Master the art of using quotes. Good long-form magazine articles skillfully weave quotes into the exposition in a way that feels very natural and breaks up long chunks of service-y exposition and description. When you read magazines, note how the writer uses quotes. Where are they placed? How often are they used? How long are each of the quotes? Is the same person quoted over and over, or are there many sources?
2. Take your reader to the action. One technique for starting a magazine article is scene-setting. The writer describes the action, paying special attention to very specific details: the exact shade of the woman's shirt, the time of day, the slant of sunlight, the sound of the crowd cheering, the smell of roasted meats in the air. Banish generic phrases from your writing and really dig into the details to engage your reader.
3. Use headers and subheads to help your reader navigate a longer post. You can provide a map to your post by summarizing different sections with headers or subheaders ina different or larger/bolder font. This technique is particularly useful for anthing prescriptive - recipes, how-to posts, op-ed posts pitting pros and cons or covering different sides of an issue. Play around with the visual effects your headers and subheaders give your piece.
4. Wrap your images. Most blogging platforms give you options for wrapping your images with text. Presentation plays a huge part in readers' decisions to read, especially if they're not familiar with your work and found their way to you via a social share. Study your favorite magazines to see where they use images and how the image and the text interact.
5. Try pull-quotes. Have you ever been seduced into reading a magazine article because the large quote highlighted somewhere in the article or in a sidebar piqued your curiousity? You can create a pull-quote by isolating a quote in larger font or you can use text-on-image apps to create something even prettier (and more easy to pin or share in social media). As you read your magazines, try to decide why the editor made the decision to highlight this quote instead of that one. Read with an eye for what should be pulled out as you hone your skills.
What have you learned about writing from reading magazines?
Rita Arens is the author of the young adult novel THE OBVIOUS GAME & the managing editor of BlogHer.com.
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Sonakshi Sinha's upcoming film, 'Akira' is all set to release on September 23. The actress recently announced the release date of the action drama on Twitter.
Sonakshi wrote on her twitter: "Guys super thrilled to announce @ARMurugadoss is back after Ghajini and Holiday. My action thriller #Akira releasing on 23rd Sept"
Interestingly, no sooner Sonakshi Sinha broke the news #Akira started trending on the micro-blogging site.
'Akira' is being directed by AR Murugadoss and produced by Fox Star Studios.
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Dismal numbersTwitter Inc (NASDAQ:TWTR) added around 5 million users for a total of 310 million, which was more than Wall Street expected. But the additions were not enough to allow any significant transfer of advertising revenue from the tech giant like Facebook and Google.
Also for the current quarter, the micro-blogging firm is expecting revenue of $590 million, which is well below analysts' expectations of $610 million. Its stock dropped by more than 12% after hours.
What has Twitter (TWTR) done to improve itself?Over the past year, the micro-blogging site launched Moments and a television ad campaign to become more approachable to the mainstream audience. Moments is a tab of highlights aimed at new users and curated by an in-house team.
Also management replaced CEO Dick Costolo with co-founder Jack Dorsey and also replaced "favorites" with "likes." Even after replacing the CEO, the company's profits are not seeing any positive change, and its chief competitor Facebook is stealing its executives as well.
Twitter Inc (NASDAQ:TWTR) also allowed longer direct messages, added polls, integrated Periscope into the timeline, and improved tools for better security and to report harassment and abuse. Another effort was the sorting of tweets by quality instead of recency.
Is Facebook to blame?Analyst Ben Thompson notes that marketers have withheld their advertising dollars, and even though the micro-blogging firm regained some huge brand ambassadors, it still failed to make a platform like Facebook and Google. Unlike its rivals, Twitter is not good at direct marketing and hence, its revenues have taken a hit.
Twitter Inc (NASDAQ:TWTR) has often been touting the power of its live streaming app Periscope, but in the past eight months, Facebook has invested heavily in live video, and thus, the micro-blogging site has competition in this area as well. Also the social media giant copied some successful aspects of Periscope and has been diverting the attention of the media and celebrities from Twitter's product.
When asked about Facebook, Dorsey said Twitter has been doing Live for ten years and that he believes, "We have a leadership potential in it," before correcting himself to say, "A leadership position in it." This slip of tongue says it all.
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My article was about the frustration I felt for the injustice of the police's killing of Eric Garner and no subsequent charges being filed against them.
When I finished reading my piece, I'm told there wasn't a dry eye in the room, but I wouldn't know because I couldn't see through the tears in my own eyes. Afterwards, in person and on social media, many people told me my reading was a highlight of the conference for them.
After I read my piece, BlogHer cofounder Lisa Stone approached me and challenged me to lead a conversation on the issue of police violence and black men.
I was initially skeptical because my primary job is a tech startup entrepreneur and that consumes much of my energy. Well, that and my now three year-old twins. And since I don't fancy myself an expert on matters concerning police brutality and the black community, and out of respect for the gravity of the topic, I demurred.
After thinking about Lisa's suggestion for a few weeks, I decided I would take on the mantle of this important issue, and working with Lisa Stone, Elisa Camahort Page, Julie Ross Godar and Colleen Stinchcombe, decided to create a new hashtag: #WhatDoITellMySon.
We reached out to a diverse community of bloggers to have them contribute content about what they should tell their kids regarding how to tolerate racial injustice and avoid violence at the hands of the police.
You can find all the wonderful contributions to the #WhatDoITellMySon series on SheKnows.com.
In working with the aforementioned SheKnows team, I've made a new set of friends, whom I can call, email, tweet, or FB message about almost any questions or concerns I have, and get their help with issues unrelated to blogging.
And don't let me forget the inimitable Rita Arens, who became my new bestie when she told me she was going to come on the stage and help me finish reading my article if I couldn't get through it. Rita also submitted a beautiful article to the #WhatDoITellMySon series.
Then there were the bloggers I connected with at the conference, super talented in their own right, and all of whom crack me up on Facebook.
One ancillary benefit to my new blogger relationships: Some of them actually took an interest in my business and wrote wonderful product reviews. And some of them even became customers. How cool is that?
I am so thankful for all of these new friendships.
There you have it. Participating in BlogHer can lead to your involvement in important new projects. But even it doesn't, you will make wonderful new friends who will fill your days on social media with joy and laughter. And who doesn't need more of that?
So if you're thinking about submitting a piece to the Voices Of The Year committee, do it. Do it now.
Cheerio!
What are you waiting for? Submit your best (or someone else's best!) work to the 2016 Blogher Voices of the Year. Hurry! Submissions close May 8, 2016.
You can't see the show if you don't go to #BlogHer16. Register now for your seat in sunny Los Angeles August 4-6, 2016.
#BlogHer16: Experts Among Us is THE largest conference for women content creators in the world.
Don't wait:
Register now: Space is limited.Sign up for the #BlogHer16 newsletter for announcements and opportunities.
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Lean in close, I'm going to whisper the answer:
It's reading blogs.
That's it. Just reading blogs. If you comment, even better. But just passively reading the same blogs will help you understand what they are doing to have continual content and high traffic. Here are the things you will notice if you start filling up your feed reader.
Image: blog via ShutterstockHigh-traffic bloggers tend to mix up their content, balancing evergreen topics with current events. Why do they do this? For lasting Google juice coupled with traffic surges.
Evergreen topics are ones that you put up and they keep getting hits long into the future. They aren't time-sensitive -- you could run them on any day of any month. They're the things people Google for all the time: How to Make Your Own Baby Food, 5 Reasons You Need to Stop Playing Candy Crush, 10 Things You Need to Know About Hulu.
Current events are whatever is on peoples' minds today. Look at what is trending on Twitter. That is what people want to know about today. Or talk about today. Those posts tend to temporarily spike your traffic and then fizzle out after the moment is over. And that's fine: They engaged people when you needed them to engage people.
And, of course, between the evergreen posts and current events are simple, straightforward posts about the blogger. Your world, your life. Those aren't the posts that are collecting traffic, but they are the ones that let the reader into your world.
They are super important because you are a human being. And human beings are interested in other human beings. Why do you think People magazine is still going strong after 2 billion years or however long they've been in circulation? Because we love reading about people.
So let your readers know who you are, warts and all. Really, I've been spilling my neuroses online for 10 years and no one has run away screaming that I know of yet.
I'm not saying they don't bend with the social media world as it changes, but they don't hop on every trend as it passes. If they're not vloggers and they're not comfortable in front of the camera, they don't start vlogging just because every article out there promises that if you don't have video on your site that your blog is d-e-a-d.
Because if you've been around long enough, you know that blogging keeps trucking along and blogs don't die because they don't conform to the trend of the moment. Readers appreciate bloggers who remain true to themselves.
Does the Washington Post ever say, "Hey, life is really stressful, y'all, so we're just not going to print the paper for a few days"? Fine, they have a staff of many, so its production doesn't hinge on one person. But the point is that people trust the newspaper and invest their energy in the newspaper because they know the newspaper will be there day after day.
And if you read enough blogs, you realize that the big-traffic bloggers rarely take time off. If they're going on vacation, they schedule a few evergreen posts to run or throw up a picture or two from the road. If they know life is going to be busy, they plan ahead. Taking time off means that life has thrown them a curve ball, and readers can roll with unexpected curve balls if you have their overall trust.
Consistent means different things for different blogs. I post five times per week. Sometimes I only post three or four times, and sometimes I post eight times, but my usual is five times per week. People can set their watch to it. I've been keeping that up for 10 years.
Maybe your "consistent" is twice a week. Or once a week. Or 20 times per week. It's really up to you. But it's better to be consistent than it is to be prolific.
So it's not a shortcut. Reading blogs takes time. Findings ones that resonate with you, that you want to read every day takes time. Sitting down to read those blogs and see what they're doing takes time. (Because even this list will change with time. You need to keep reading and seeing what other people are doing.)
Taking time to note how different people organize the contents of their posts is well worth the effort. Maybe you'll see that all the bloggers you love write brief posts or super long posts or break up their posts with headings (like this post). Maybe you'll notice that people seem to post a lot of how-to posts on Thursday and meal-planning posts on Saturdays.
But here's the thing: Without reading blogs you'll never see these things. So go do what other big-traffic bloggers do and read. Go fill your favourite RSS feed reader and start noticing what your favourite blogs have in common.
Melissa writes Stirrup Queens and Lost and Found. Her novel about blogging is Life from Scratch.